Saturday, November 22, 2008


Subway just signed Michael Phelps to a big exclusive promotions deal. Although Subway loves to claim they are not in the "fast food" category, the deal prohibits Phelps from signing deals with other fast food. Are you admitting you are fast food Subway? Don't lie!!!

The endorsement king's Olympic fame has fizzled yet. In fact, it's far from over. Michael also promotes Kellogg, Visa, Speedo and Rosetta Stone. He was already making $5 million a year in endorsements before Beijing, and people estimated his endorsements this year could reach over $50 million.

Phelps was named one of People Mag's "Sexiest Men Alive" this week, he made Barbara Walters prestigious "10 Most Fascinating People" list (airs Dec. 4), and he is on a steamy new cover of GQ for their "Men of The Year" issue. In keeping up with the trend, I'm naming him "The Man On The Most Lists Of The Year." Congrats.

I interviewed the eight medal winning sexy swimming star at the Golden Goggle Awards last week. Check out my interview with Phelps where he talks about his crush on Megan Fox and his love of her GQ cover. Which cover do you prefer?